Before you dive straight into the programme below here’s a couple of pointers on what’s new for this year.

Our seminar programme now features 3 distinct channels designed to guide you straight to the information you need most wherever you are in your glamping business journey:

  • Exploration & Creation – all you need to make the glamping business dream a reality.
  • Growth & Diversification – learning focused on creating sustainable profit and/or an extra revenue stream.
  • Inspiration & Innovation – the glamping illuminati are on hand to show you what’s at the industry’s leading edge.

We’ve also expanded our mini-course & workshop programme with a whole range of glamping business experts leading 90 minute courses. Booking details will be available shortly.

  • 20th September
  • 21st September
  • 22nd September

Thursday 20th September, 2018

Exploration & CreationTheatre 1

Seminar Details

The Planning Den

  • 10:30 am
  • 20th September
  • Theatre 1

Your Questions Answered
Passion for the industry is a given, BUT don’t get in over your head before it’s too late!

What do you need to support an application? What is ‘development’? What do you actually need permission for?

Come armed with your burning, business confirming questions and meet the most experienced minds in the industry.

 

 

Marie Stacey
Pegasus Group

Marie is a Senior Planner at Pegasus Group and returns to the Glamping Show to take part Planning Q and A sessions

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Stephen Lock

Stephen Locke
Stephen Locke Associates

Stephen Locke is an experienced Rural Chartered Surveyor and Chartered Town Planner with over 25 years in practice

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Seminar Details

Closing The Knowledge Gap: Legislation Surgery

  • 11:30 am
  • 20th September
  • Theatre 1

Ignorance is not bliss. We have all seen the risks associated with dismissing or failing to risk assess key components of your site.

If you were to take those first steps into the glamping world are you fully aware of what’s expected?

Rob Farrow from The Glamping Asssociation addresses the issues at hand.

Rob Farrow
Country Glamping Holidays

Owner, advisor and columnist, coming from a family leisure business dating back 50 years, Rob’s knowledge and advice, is at the industry’s cutting edge.

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Seminar Details

#Glamping: Exploring Your Social Strategy for your new business

  • 12:30 pm
  • 20th September
  • Theatre 1

Can you promote your new travel experience using the traditional strategies? Are you feeling forced to create a social media ‘brand’ before you have even figured out what it might be? This session will explore the main priorities, concerns and realities that new business owners will be faced with when starting their Glamping Business and the pressures to keep up with all things social.  

Seminar Details

Show me the Money: How to calculate your potential rental Income

  • 1:30 pm
  • 20th September
  • Theatre 1

Having a clear, realistic business plan is essential, and part of this is working out what your rental income will be. This interactive session shows you realistic ways to evaluate your potential income, and therefore, return on investment.

 

Kate Morel
Morel Consultancy

Kate is an independent glamping consultant and designer with a wealth of experience and contacts. A flair for creating ‘unique selling points’ and keen business sense add to her valuable expertise, which she applies to each glamping project she is involved in.

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Seminar Details

Successfully Navigating the Financial Minefield

  • 2:30 pm
  • 20th September
  • Theatre 1

Details coming soon!

Henry Audley-Charles
SME Funding UK

Henry is a commercial finance professional, having worked in banking and finance for over 25 years. He established his own business finance brokerage in 2016 as he believed that SMEs …

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Growth & DiversificationTheatre 2

Seminar Details

Cultivating a true experience: Creating an In-house activity offering for your guests

  • 10:30 am
  • 20th September
  • Theatre 2

Why should you consider adding in-House Activities to your accommodation? Not only could it enhance your customer experience but could it double your income? Come along and hear tips and advice on how to set up an In-House activities offering potentially using resources you already own!

 

Di Wood

Di Wood set up Wild Harvest 14 years ago, starting as an activities provider on the North Yorkshire Moors, teaching foraging and rural skills then later adding glamping to increase the radius of her customer base.

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Seminar Details

Marketing tips to grow your glampsite

  • 11:30 am
  • 20th September
  • Theatre 2

In a crowded marketplace visibility is key. Learn how to successfully market your glamping site, to get more bookings, when you don’t have the time, the contacts, the budget or the expertise.

Glampsites.com

Leona mills head shot

Leona Mills
Glampsites.com

Leona Mills is the Marketing and Communications Manager for Glampsites.com, an online booking website for glampers .

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Seminar Details

An Audience with.. Experienced Hosts

  • 12:30 pm
  • 20th September
  • Theatre 2

Come and share the experiences of existing hosts who have created unique experiences. What have they learnt? Where is their business taking them next? If you need some growth inspiration, this is the session for you.

Jonathan Knight

Jonathan Knight
Cool Camping

As the founder and editor of the award-winning Cool Camping guidebook series and website, Jonathan has visited and reviewed hundreds of glamping sites across the UK and Europe.

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Seminar Details

Glamping says Relax! Offering Spa Facilities to your Guests

  • 1:30 pm
  • 20th September
  • Theatre 2

Let’s talk investment – what is the real return when adding spa facilities onto your site?  With spa hot tubs being added onto many glamp sites and notably Holiday Parks, it comes as no surprise the they have had a surge in popularity. RotoSpa are here to explore real ROI for accommodations as well as new compliance developments that you as an owner need to consider when assessing whether this could be a solid option for your site.

 

Jason Smith & Karl Rowntree
RotoSpa – Portable Hot tubs

Karl Rowntree is on the board of the Technical Committee, at the British and Irish Spa and Hot Tub Association, Jason Smith has been working with holiday parks and accommodations for many years, advising on siting the spa and expected return on investment.

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Seminar Details

The Influencer Marketing Guide: fully booked for an entire year, in a matter of days!

  • 2:30 pm
  • 20th September
  • Theatre 2

The Influencer Marketing Guide: How a glamping business got fully booked for an entire year, in a matter of days!
Have you heard the news? Your customers are searching for their holidays in a different way and this is a growing trend NOT to be ignored! In fact, there are some exciting success stories of businesses using this new method to get fully booked quickly. The benefits for early adopters who choose to use this new approach are clear, but how much – exactly – does it cost to get an influencer involved and how do you figure out who the right one is for you and make sure they tell your story in the right way to secure the bookings you are after. This is an exciting opportunity to make your business highly visible, memorable and attracting direct website bookings with ease.

Sarah Riley

Sarah Riley
Inspired Camping and Inspired Courses

Sarah is a consultant, trainer and independent Glamping industry expert. She is also the founder of the internationally acclaimed ‘Ultimate Glamping Business Guide’, helping new businesses launch their ideas quickly to jump ahead of the competition.

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Inspiration & InnovationTheatre 3

Seminar Details

Ramping up the Glamp: Enhancing and improving customer experience

  • 11:00 am
  • 20th September
  • Theatre 3

Inspirational tips and tricks of how to grow a multi award Glamping Village that offers more than just unique abodes. Kerry owner of Camp Katur will be sharing her knowledge and expertise on how to attract a broad customer base and enhance customers experience through offering activities, events, weddings, wellness retreats and corporate entertainment. She will also discuss the art of work life balance and how it’s important to enhance your own life goals by combining passions with work and doing more of what you love.

Kerry Roy
Camp Katur

Kerry, owner of Camp Katur will be sharing with you how she found the perfect Glamping location, chose varied accommodation and created a successful business offering Unique Accommodation, Weddings and Events within 12 months.

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Seminar Details

Keeping It British …..Brexit Impacts

  • 12:00 pm
  • 20th September
  • Theatre 3

New seminar coming soon

 Stephen Harris

Tags:

Stephen Harris
Farm Stay UK

Farm Stay is a ‘not for profit’ farmer owned consortium, who work closely with national and local tourism agencies and currently have over 1000 accommodation businesses.

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Seminar Details

Beyond the Tent: Who is innovating and what’s wowing the industry?

  • 1:00 pm
  • 20th September
  • Theatre 3

How to make your site special – from hot tubs to rooms with a wow view, we’ll look at what guests want from their glamping experience and how you can stay a step ahead of the competition with new innovations..

Mark Scott
Clear Sky Safari

Clear Sky Company Director Mark Scott has over 20 years experience in the Holiday industry, specialising in systems, customer trends and data analysis for the UK Caravan Parks and Camping sector.

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Seminar Details

Group Bookings: Problematic or Profitable?

  • 2:00 pm
  • 20th September
  • Theatre 3

Group bookings can be the golden ticket or a living nightmare. How do you not only make the most but really capitalise and enjoy welcoming larger parties to your site.

Bella Given from Longlands in Devon returns to The Glamping Show to cover this tricky subject along with  experienced site owner Kate Tregoning, from Brownscombe Luxury Glamping.

Longlands Devon

Bella Given
Longlands Devon

Bella runs one day courses on how to set up and run a Glamping business, and Marketing course for Glamping owners. She also provides consultancy to Glamping businesses internationally, helping sites as far afield as USA and Australia.
Finalist for 2017 VisitEngland Excellence in Tourism Award for Best Glamping Provider in the Country.

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Kate Tregoning
Brownscombe Luxury Glamping

Kate is the owner of Brownscombe Luxury Glamping based on her family farm in the South Hams of Devon. Having recently added additional accommodation which enables her site to sleep …

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Seminar Details

A path to recognition: Standardising and certifying a fast-growing industry

  • 3:00 pm
  • 20th September
  • Theatre 3

 In a fast-growing industry comes a lack of harmonisation. As the glamping offering grows, so does its’ definition. Come along and hear about World of Glamping and the need for standardisation across the industry. We’re all in this together after all. Aren’t’ we?

 

Mini Courses & Workshops

Seminar Details

Course (£) Learn How To Make The Press & Media Work For You

  • 10:30 am
  • 20th September
  • Training Room

Learn How To Make The Media Work For You And Get A Years Worth Of Publicity Ideas For Your Glamping Business. 

We all know the value of being featured in the right media at the right time, but it isn’t as easy as you might think. The media is a complicated beast and you need to understand how you can tame it to maximise your success.

This workshop will let you peek behind the curtain and understand what really makes the media tick. It will also help you change your relationship with it forever and get your foot in the door for your business.

The 90 minute workshop will cover…

  • Dealing with the media and techniques for getting it to pay attention to your business
  • When you get that attention, how to make sure you have your assets in order to deal with it professionally
  • Unforgettable topic ideas, developing the perfect pitch and landing coverage
  • Leveraging wins so the media keeps coming back to you time and time again.

Get the inside-line on what you need to do to shift the power balance in your favour. Attendees of this workshop will walk away with an eBook containing A Years Worth Of Publicity And Pitch Ideas’, usually only reserved for those enrolled in Sarah Riley’s Marketing Masterclass for glamping businesses and unique holiday rentals, which is open for enrollments only a few times a year.

Places are limited so this is an opportunity not to be missed.

Advance Booking will open soon.

 

Sarah Riley

Sarah Riley
Inspired Camping and Inspired Courses

Sarah is a consultant, trainer and independent Glamping industry expert. She is also the founder of the internationally acclaimed ‘Ultimate Glamping Business Guide’, helping new businesses launch their ideas quickly to jump ahead of the competition.

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Seminar Details

Course (£) Introduction to blogging about your Glamp Site

  • 12:45 pm
  • 20th September
  • Training Room

Attract more direct website traffic to your Glamping business by creating “Killer Blog Posts for Google”

This course is an ideal introduction to blogging about your Glamp Site. It will help you be more visible in Google and drive valuable direct traffic to your website that you can turn into bookings.

This 90 minute session is an in-depth look at how blogging works, what Glamping topics to blog about, how to find and use the best keywords for Glamping, and what to avoid.

The training session will use live screen-share to walk you through a real-life blog post and how Google reads and sees your blog posts. Plus loads of tips on what to avoid!

What Sarah will cover in this interactive training session:

  • Deciding what to blog about your Glamping Business in the first place!
  • How to identify the best Glamping keywords for each blog post including free tools to use
  • The anatomy of a blog post – how Google actually sees your blog post
  • What to avoid and what is important to focus on for a hospitality business.
  • ***FREE BONUS*** > my trusted ‘Blog Post Checklist’ to takeaway

_Advance Booking will open soon.

Sarah Orchard
Orchard Marketing Associates

Over the last 10 years Sarah has been working exclusively with small business owners, helping them confidently find the right marketing approach that gets results to ensure sustained business growth.

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Seminar Details

Course (£) Social Media for Glamping – Create a year’s plan in 90 minutes! (Thursday)

  • 2:30 pm
  • 20th September
  • Training Room

Come to a course specifically designed to help you plan your social media around your Glamping business, turn social media from the stressful thing you SHOULD be doing, into your everyday!

Come away with a year’s plan & even create content in the workshop – all in 90 minutes!

You’ll learn how to plan and schedule social media posts. What to look through during the course of the year, to help you maximise your social media presence – even when you are busy with guests. We’ll dive into some tips, tricks and strategies that will help make social media so much easier!

We’ll also look at Google Analytics and and introduction into Facebook Adverts to be able to give you all the tools you need to make social media a success! Facebook adverts are covered in full in Chris’ other course.

You can bring your laptop or tablet if you want to follow along, or you can just make notes.

Advance Booking will open soon.

Friday 21st September, 2018

Exploration & CreationTheatre 1

Seminar Details

Your New Glamping Business: Assessing the Nuts and Bolts

  • 10:30 am
  • 21st September
  • Theatre 1

Come along, learn and soak up all your need to know about the operational side of your future glamping business. From site suitability, business forecasting to management, valuation and agency. Our experts will leave no stone unturned to give you the confidence to take those first steps.

Presented by Chloe Kirkpatrick and Simon Foster from Savills – From managing and running assets, to helping clients buy, sell, let or rent rural property, Savills cover all aspects of services within the rural sector – whatever the type of property, whether a farm, estate, forest or glamping.

Detailed bios on our speakers will be uploaded soon.

 

Chloe from Saviils

Chloe Kirkpatrick
Savills Rural

Chloe provides business planning consultancy for new or existing trading businesses, financial projections and viability studies in areas such as weddings and events, holiday accommodation, visitor attractions, filming and large outdoor events.

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Simon Foster
Savills Rural

Simon has been working for Savills since 2015 and heads up the commercial heritage department based in the Cheltenham office Before joining Savills, Simon managed Eastnor Castle in Herefordshire, where he …

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Seminar Details

Standing out for the right reasons to ensure you get fully booked

  • 11:30 am
  • 21st September
  • Theatre 1

– Key marketing considerations when building a Glamping business
This seminar is ideal for glamping businesses that are starting out and want to get it right first time, but also for those that feel they aren’t quite making the most of what they have to offer.

Come along and soak up marketing expertise to fast track your way to greater success – without wasting money on fads and quick fixes that just don’t work.

Sarah Orchard
Orchard Marketing Associates

Over the last 10 years Sarah has been working exclusively with small business owners, helping them confidently find the right marketing approach that gets results to ensure sustained business growth.

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Seminar Details

Ten things you should know before setting up a Glamping Site

  • 12:30 pm
  • 21st September
  • Theatre 1

Abandon the rat race, escape to the country and live in rural heaven. Every would-be glamping site owners dream, right? And it’s true, owning a glamping site can be all that and more. But not without careful planning, investment and execution. Before you hang up your suit and receive your last pay cheque, there are a few things you might like to think about. The reality of running a glamping site isn’t all sunshine and roses; although, they do feature. Here are ten things you should know before setting up a glamping site.

Katrina Boydon
Barnutopia

Previously a head of web content and media operations in Silicon Valley, in 2014, she moved back to Britain changed her life to set up a yurt glamping site with her husband and four children.

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Seminar Details

An Audience with… New Hosts

  • 1:30 pm
  • 21st September
  • Theatre 1

Come and share the experiences of existing hosts who have just launched their Glamping Businesses.

Jonathan Knight

Jonathan Knight
Cool Camping

As the founder and editor of the award-winning Cool Camping guidebook series and website, Jonathan has visited and reviewed hundreds of glamping sites across the UK and Europe.

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Seminar Details

Work smarter not harder to get more bookings

  • 2:30 pm
  • 21st September
  • Theatre 1

Let your booking system do the work so you don’t have to. Learn how to get more bookings while saving valuable time and money through Booking Management, Online Booking, Task Automation and Channel Management.

 

 

andrew norris head shot

Andrew Norris
CampManager

Andrew Norris is the founder of CampManager, a one stop shop for managing Caravan Parks and Campsites covering Park Management, Booking Management, Online Booking and Channel Management. Leona is the company brand and marketing strategist.

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Leona mills head shot

Leona Mills
Glampsites.com

Leona Mills is the Marketing and Communications Manager for Glampsites.com, an online booking website for glampers .

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Growth & DiversificationTheatre 2

Seminar Details

Online Growth: The 5 things you need to know

  • 10:30 am
  • 21st September
  • Theatre 2

Come and hear how connectivity and collaboration will secure the future of your growing glamping business. Invest in your own digital presence, connect your customer journey, understand their booking behaviour and provide omni-channel opportunities to capture those sales.

 

 

Tom Grant

Tom Grant
Anytime Booking

Tom has 12 years experience in Internet Marketing and understands many of the complexities of marketing your business online both from a developers point of view as well as from that of a marketeer.

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Seminar Details

The Value of Pop Up – Making Short Term Events work Long Term

  • 11:30 am
  • 21st September
  • Theatre 2

Pop up ventures have become commonplace for cities around the world – Blink and you might miss one! Our panel of experts will provide you with all you need to know about the feasibility of pop ups – whether this be weddings, corporate events or even festivals. Areas to be covered will include logistics, planning, creativity and financials.

 

Nick Feeney
One Night Stand Glamping

With a history and good understanding of business and making the most out of your money, Nick continues to apply the same principles of investing into ONS Glamping, helping his clients make the right decisions when choosing the right accommodation for their site and budget.

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Kelly Chandler

Kelly Chandler
Kelly Chandler Wedding Consulting at The Bespoke Wedding Company

Kelly Chandler, has a wealth of specialist wedding industry experience, with over 15 years leading her award-winning independent wedding planning company.

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Seminar Details

Saddle Up! Exploring Equine Tourism and Glamping Partnerships

  • 12:30 pm
  • 21st September
  • Theatre 2

Horse owners love taking their horses on holiday. They’re looking for farmland, bridleways, beaches or quiet country lanes to ride on, and comfortable and practical accommodation. Could your site be a base for a relaxing riding holiday?  Assess your target market, how to reach them through cost-effective marketing, what you need to offer and what kind of revenue you could generate from welcoming riders to your site.

Ted Howard-Jones, from Cholsey Farm Riding will repeat his Thursday seminar for those that missed it

 

Ted Howard-Jones

Ted Howard-Jones

In the past few years Ted & Jackie have diversified their 190 acre farm in a number of directions capitalizing on their location in the Chiltern Hills AONB to develop tourism-led enterprises;

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Seminar Details

Trends from afar: What can we learn from Europe?

  • 1:30 pm
  • 21st September
  • Theatre 2

The European market continues to pave the way for many when assessing the next steps for their Glamping business. Come and hear about key trends, market analysis and potential inspirations that you can take away and apply to your growing site.

Richard Otten

Richard Otten
Glamping.nl

Richard is an entrepreneur, father and professor. Specifically, he is the owner of the European website Glamping.nl, a platform for inspiration and stories on which different accommodations throughout Europe and are offered.

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Seminar Details

Bed, Breakfast and Glamp? Taking your existing B&B Offering to new Heights

  • 2:30 pm
  • 21st September
  • Theatre 2

INDUSTRY FOCUS:

Do you find yourself with a certain customer type? Could Glamping be the answer to opening up your customer source to those who wouldn’t have been suited to B&B hospitality? Come along and discover how glamping can take your existing business to new heights.

 

Yvonne Halling
The Bed and Breakfast Coach

Yvonne Halling ran “Les Molyneux”, a B&B in the heart of the Champagne region of France for 17 years.  Originally from England she has lived in the USA, Japan and …

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Inspiration & InnovationTheatre 3

Seminar Details

In search of a life more wild: Inspiring the future of glamping

  • 11:00 am
  • 21st September
  • Theatre 3

 Top tips and insights from Canopy & Stars, the UK’s leading glamping curated collection.  Get the experience and different perspectives on how to develop into a truly successful luxury glamping business,  Learn the secrets of what guests really expect, and how to make your business even more successful by creating that ultimate guest experience. Get the insights to help you to understand what to focus on and how to be Extraordinary.

 

Tom Dixon
Sawday’s Canopy & Stars

Tom Dixon is Managing Director of Sawday’s Canopy & Stars. One of the UK’s leading glamping and outdoor holiday accommodation providers.

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Seminar Details

Up-Cycled Design – Making The Most of Small Spaces.

  • 12:00 pm
  • 21st September
  • Theatre 3

Max shares his top tips on how to make the most of your small spaces.

He has judged ‘Shed of the Year’, appeared on ‘Find It, Fix it, Flog it’ and ‘Fill Your House for Free’,  built his very own houseboat from a shipping container (as seen on ‘Amazing Spaces’) and filmed an ITV show on affordable holiday homes with Julia Bradbury that is airing this August.  Max will talk about good design practice for small spaces and his new book – ‘Upcycling Outdoors’.

Max McMurdo, TV Presenter and Upcycling Expert
Reestore – Max McMurdo Upcycler

Max is a designer and TV presenter, his credits include ‘George Clarke’s Amazing Spaces’, ‘Fill Your House For Free’ and Channel 4’s summer hit ‘Shed of the Year’. He has just started filming a new series for ITV1 called ‘£10k Holiday Home’ which he will co-present with Julia Bradbury.  He has written his first book ‘Upcycling’ which was published in September 2016 and his new book ‘Upcycling Outdoors’ will be out next year.

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Seminar Details

The Perfect Marriage: Weddings as an Additional Revenue Stream

  • 1:00 pm
  • 21st September
  • Theatre 3

Have you ever considered whether weddings and special occasions have a place on your site? How do the figures stack up? What business models could you adopt and have you got what millennial wedding couples need and expect from their wedding venues today?

 

Kelly Chandler

Kelly Chandler
Kelly Chandler Wedding Consulting at The Bespoke Wedding Company

Kelly Chandler, has a wealth of specialist wedding industry experience, with over 15 years leading her award-winning independent wedding planning company.

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Seminar Details

Wigwam franchise business model – the benefits of being ‘one of the gang’

  • 2:00 pm
  • 21st September
  • Theatre 3

Have you considered being part of a big alternative holiday brands and the benefits it can bring over going it alone?

Wigwam have a proven business model that has helped farm businesses diversify and maximize revenue, and they will talk about the success of the Franchise Business opportunity for land owners.

Explore your options in this thought provoking session.

Charles Gulland

Charles Gulland
Wigwam Holidays

With over 600 of his wooden Wigwams in commercial use, Charles Gulland discusses franchise business opportunity for land owners and demonstrates how his unique and proven business model has helped farm businesses and land owners diversify and maximise revenue.

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Seminar Details

Holiday Parks and Glamping: Collaboration and Innovation

  • 3:00 pm
  • 21st September
  • Theatre 3

Why are holiday parks so slow to take on glamping? What are the embedded challenges that the industry faces and how can they overcome them?

Mini Courses & Workshops

Seminar Details

Course (£) Start-up Workshop – for those at the Exploration and Creation Stage

  • 9:30 am
  • 21st September
  • Training Room

This year Kate Morel will again be running her start-up business workshops, helping visitors who are at the Exploration and Creation stage

The Glamping Show is an ideal place to find the right information and products to create your glamping business. So make the most of your time here and get focused! Avoid wasted time and missed opportunities during your visit by starting the day with a tailored workshop. These workshops are tailored for the Show, so you’ll know what to look out for when creating a successful glamping business, and importantly, how to avoid expensive mistakes.

The workshop focuses on various subjects, such as choosing the right accommodation structure, planning applications, funding, creating a unique selling point, set up costs. It will be an intensive and enlightening 90 minutes, have your pen, notebook and questions ready!

Advance Booking will open soon, so check back and book your place now with an industry leader, and get focused on making your glamping business a successful reality.   

Feedback from last year’s workshops:

“driving home I had my ‘eureka’ moment regarding my U.S.P, I also now have a name which has driven me mad for the last 2 years and I really think that was down to your workshop and seminars. I am now chomping at the bit and have to quickly get all these ideas down. Thank you Kate for all your help, positivity and enthusiasm”.

“really helpful in so many ways, among other things it’s got us thinking about our mouse and cheese!”

“I arrived with hopes and dreams but no clue how to get it going – left with a clearer view of how to start and shape my glamping, which I didn’t think was possible in an hour”

“put me firmly on track, can’t wait for the full day workshop in October, going by today I’m pretty sure I’ll leave with a good chunk of my business plan! many thanks, it was brilliant’

 

Kate Morel
Morel Consultancy

Kate is an independent glamping consultant and designer with a wealth of experience and contacts. A flair for creating ‘unique selling points’ and keen business sense add to her valuable expertise, which she applies to each glamping project she is involved in.

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Seminar Details

Course (£) Building a Referral Programme – encourage happy customers to do your marketing for you

  • 11:15 am
  • 21st September
  • Training Room

The cheapest marketing comes from happy customers referring you, so why not harness this and create a referral programme which encourages happy customers to do your marketing for you? This is an ideal mini course for Glampsites read to GROW their business.

Claire Boyles, marketing expert will guide you through the essentials of how to set up a referral programme, one that’s easy to track manage and give your happy customers an appropriate thank you for helping more people find your Glamping site and have amazing holiday experiences, just like they did.

This workshop will only run on the Friday of the show.

Booking will open soon

 

 

Claire Boyles Marketing Speaker, Trip Advisor, The Glamping Show,

Claire Boyles
Success Matters

Claire was the Social Media Expert for Business 2012 – the UK’s largest business show with Richard Branson, James Caan and Lord Sugar as keynote speakers.

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Seminar Details

Course (£) Facebook adverts for your Glamping Business – the complete guide (Friday)

  • 1:00 pm
  • 21st September
  • Training Room

Did you know that your target market has changed how they want to receive information from you?

With some companies seeing close to 96% open rates through Facebook Messenger communications, is email marketing in the past? Facebook advertising and Messaging Bots are the future of online advertising to reach new potential visitors and turn them into your Glamping tribe – even before they have staid with you.

Are you in a position to adapt your business to cope with this fundamental change?

Did you know that there are over 2 billion people use MESSENGER as a separate app to Facebook? Did you know that you can reach and continue to communicate to those people directly where they are spending their on-line time?

Come to this course and you’ll learn; all the skills you need to be able to plan and develop your own Facebook Advert strategy, how to measure the real results of you campaigns (both in Facebook and via your Website), how to expand your Facebook advertising to be more specific and more effective, how to use Facebook Messenger as a way to reach your target audience for Glamping.

Advance Booking will open soon.

Seminar Details

Course (£) Email Marketing for your Glamp Site

  • 2:45 pm
  • 21st September
  • Training Room

Email Marketing for your Glamp Site – your friend in the expensive world of Facebook business page advertising!

FACT – 66% of consumers state that they have made a purchase as the result of a marketing email, but only 20% of them have ever made a purchase from a Facebook promotion, and a lowly 6% from a Twitter promotion.

Email Marketing and Social Media are like chalk and cheese! Email is better at steering people to your website and leading to visitor bookings, but social media is making people aware of your business and help them get to know what you offer at your glamp site.

So you have 2,000 Followers on Facebook which is lovely but how do you get them to actually stay at your Glamp Site.  This interactive 90 minute session will show you how to use email marketing to get more bookings and repeat customers.

What Sarah will cover in this training session:

  • Why email is still King at converting leads to bookings (and much cheaper than Facebook ads!)
  • How to capture your social media lurkers and turn them into actual website visitors
  • Quick introduction to a free email marketing tool – Mail Chimp
  • How to create stunning email templates for your Glamping Business and not have to pay a expensive graphic designer
  • How to send marketing emails and not fall foul of the new data privacy regulations – the dreaded GDPR!
  • How to write knock-out Subject Lines to make more people open your emails
  • ***BONUS*** > my free ‘Email Marketing – Top 5 Pitfalls to Avoid Guide’ to takeaway

Booking will open soon.

 

Sarah Orchard
Orchard Marketing Associates

Over the last 10 years Sarah has been working exclusively with small business owners, helping them confidently find the right marketing approach that gets results to ensure sustained business growth.

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Saturday 22nd September, 2018

Exploration & CreationTheatre 1

Seminar Details

The Planning Den

  • 10:30 am
  • 22nd September
  • Theatre 1

Your Questions Answered
Passion for the industry is a given, BUT don’t get in over your head before it’s too late.

What do you need to support an application? What is ‘development’? What do you actually need permission for?

Come armed with your burning, business confirming questions and meet the most experienced minds in the industry.

Marie Stacey
Pegasus Group

Marie is a Senior Planner at Pegasus Group and returns to the Glamping Show to take part Planning Q and A sessions

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Stephen Lock

Stephen Locke
Stephen Locke Associates

Stephen Locke is an experienced Rural Chartered Surveyor and Chartered Town Planner with over 25 years in practice

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Seminar Details

Standing out for the right reasons – Key considerations when building a Glamping business

  • 11:30 am
  • 22nd September
  • Theatre 1

Standing out for the right reasons – key considerations when building a Glamping business
This seminar is ideal for glamping businesses that are starting out and want to get it right first time, but also for those that feel they are not making the most of what they have to offer. Come along and soak up marketing expertise and fast track your way to greater success – without wasting money on fads and quick fixes that just don’t work.

 

Sarah Orchard
Orchard Marketing Associates

Over the last 10 years Sarah has been working exclusively with small business owners, helping them confidently find the right marketing approach that gets results to ensure sustained business growth.

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Seminar Details

Ten things you should know before setting up a Glamping Site

  • 12:30 pm
  • 22nd September
  • Theatre 1

Ten things you should know before setting up a Glamping Site
Abandon the rat race, escape to the country and live in rural heaven. Every would-be glamping site owners dream, right? And it’s true, owning a glamping site can be all that and more. But not without careful planning, investment and execution. Before you hang up your suit and receive your last pay cheque, there are a few things you might like to think about. The reality of running a glamping site isn’t all sunshine and roses; although, they do feature. Here are ten things you should know before setting up a glamping site.

Katrina Boydon
Barnutopia

Previously a head of web content and media operations in Silicon Valley, in 2014, she moved back to Britain changed her life to set up a yurt glamping site with her husband and four children.

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Seminar Details

The Planning Den

  • 1:30 pm
  • 22nd September
  • Theatre 1

Your Questions Answered
Passion for the industry is a given, BUT don’t get in over your head before it’s too late.

What do you need to support an application? What is ‘development’? What do you actually need permission for?

Come armed with your burning, business confirming questions and meet the most experienced minds in the industry.

Marie Stacey
Pegasus Group

Marie is a Senior Planner at Pegasus Group and returns to the Glamping Show to take part Planning Q and A sessions

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More seminars by Marie Stacey:

Stephen Lock

Stephen Locke
Stephen Locke Associates

Stephen Locke is an experienced Rural Chartered Surveyor and Chartered Town Planner with over 25 years in practice

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Growth & DiversificationTheatre 2

Seminar Details

Ask the Experts Q&A – Got a Tricky Question?

  • 10:30 am
  • 22nd September
  • Theatre 2

A growing industry means rapid change, creating more concerns and questions around setting up a successful glamping business. Kate Morel’s panel includes specialists covering the key market sectors  – so if you’ve got a burning question about how to get your business off to the best start, and stay that way, come along and ask the experts.

Kate Morel
Morel Consultancy

Kate is an independent glamping consultant and designer with a wealth of experience and contacts. A flair for creating ‘unique selling points’ and keen business sense add to her valuable expertise, which she applies to each glamping project she is involved in.

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Seminar Details

I’m an experienced host – is there a gap in my legal knowledge?

  • 11:30 am
  • 22nd September
  • Theatre 2

Rob Farrow, from the Glamping Association will look at the latest legislation that you need to be compliant with.

Rob Farrow
Country Glamping Holidays

Owner, advisor and columnist, coming from a family leisure business dating back 50 years, Rob’s knowledge and advice, is at the industry’s cutting edge.

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Inspiration & InnovationTheatre 3

Seminar Details

People Matters: Training, growing and retraining your staff

  • 11:00 am
  • 22nd September
  • Theatre 3

A presentation by The Institute for Hospitality

Seminar Details

What is the benefit of Glamping to Farm Attractions?

  • 12:00 pm
  • 22nd September
  • Theatre 3

Details to follow.

Barry Davies - Davies & Co

Barry Davies
Davies & Co

Barry Davies BSc(Agric), MRICS chartered surveyor Davies & Co., specialises in strategic farm to rural development projects throughout the UK.

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Seminar Details

Up-Cycled Design and How to Make the Most of Your Small Spaces

  • 1:00 pm
  • 22nd September
  • Theatre 3

Max shares his top tips on how to make the most of your small spaces.

He has judged ‘Shed of the Year’, appeared on ‘Find It, Fix it, Flog it’ and ‘Fill Your House for Free’,  built his very own houseboat from a shipping container (as seen on ‘Amazing Spaces’) and filmed an ITV show on affordable holiday homes with Julia Bradbury that is airing this August.  Max will talk about good design practice for small spaces and his new book – ‘Upcycling Outdoors’.

Max McMurdo, TV Presenter and Upcycling Expert
Reestore – Max McMurdo Upcycler

Max is a designer and TV presenter, his credits include ‘George Clarke’s Amazing Spaces’, ‘Fill Your House For Free’ and Channel 4’s summer hit ‘Shed of the Year’. He has just started filming a new series for ITV1 called ‘£10k Holiday Home’ which he will co-present with Julia Bradbury.  He has written his first book ‘Upcycling’ which was published in September 2016 and his new book ‘Upcycling Outdoors’ will be out next year.

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Seminar Details

Inspired by User Focused Design

  • 2:00 pm
  • 22nd September
  • Theatre 3

By Jag Virdie of exhibitors, Conker Living.  Details to follow.

Jag V photo

Jag Virdie
Conker Living

Jag Virdie is a Chartered Engineer (BEng CEng MiED) and the founder of Conker Living Limited.

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Mini Courses & Workshops

Seminar Details

Course (£) Create an online marketing strategy for your new Glampsite

  • 10:30 am
  • 22nd September
  • Training Room

Claire Boyles, will guide new Glampsite owners through the marketing maze.  She will show you the essentials that you need to cover and explain the low cost options that are the most effective use of your time and money.

When you are doing your planning, marketing mistakes can be costly, so learn from someone who has been helping people create their dream businesses for ten years.   You can make a living doing what you love!

Booking will open soon.

 

 

Claire Boyles Marketing Speaker, Trip Advisor, The Glamping Show,

Claire Boyles
Success Matters

Claire was the Social Media Expert for Business 2012 – the UK’s largest business show with Richard Branson, James Caan and Lord Sugar as keynote speakers.

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Seminar Details

Course (£) Social Media for Glamping – Create a year’s plan in 90 minutes! (Saturday)

  • 12:30 pm
  • 22nd September
  • Training Room

Come to a course specifically designed to help you plan your social media around your Glamping business, turn social media from the stressful thing you SHOULD be doing, into your everyday!

Come away with a year’s plan & even create content in the workshop – all in 90 minutes!

You’ll learn how to plan and schedule social media posts. What to look through during the course of the year, to help you maximise your social media presence – even when you are busy with guests. We’ll dive into some tips, tricks and strategies that will help make social media so much easier!

We’ll also look at Google Analytics and and introduction into Facebook Adverts to be able to give you all the tools you need to make social media a success! Facebook adverts are covered in full, in Chris’ other course on Friday.

You can bring your laptop or tablet if you want to follow along, or you can just make notes.

Advance Booking will open soon.

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