What This Event Will Do For You

Registration and lanyard collection before the conference begins.

About Luís

Nuno Teixeira is the Manager of wecamp Reserva Alecrim.

About Nuno

• Experienced Account Manager, with a strong sales background developed over several years across different business areas.
• Degree in Hospitality Management from ESHT (Porto / Vila do Conde).
• Additional training in Revenue Management, which became my main focus after completing my degree.
• General Manager for the past 5 years. Although relatively new in the role, I have worked across all hotel departments, giving me a solid and practical understanding of each team’s strengths and challenges.
• Strong communication skills, leadership, proactivity, and an analytical, detail-oriented approach.

Hinter’s success has not come from chasing scale for scale’s sake. Instead, it has been driven by clarity – about its audience, its collaborators and its long-term vision.

In this session, Emily Padan unpacks how Hinter has built a loyal customer base in Canada and the US by understanding why guests choose outdoor hospitality and how that insight informs everything from design to marketing to partnerships.

She also shares Hinter’s framework for selecting development partners as the brand prepares to expand into Portugal, ensuring alignment on quality, sustainability and experience.

Attendees will gain insight into:

• How to define and attract your “right” customer

• Translating a North American outdoor brand to a European context

• Building trust and consistency across multiple locations

About Emily Padan

Emily Padan is the Co-owner of hinter, a brand that creates spaces focused on architecture and design that merge with the natural world. hinter believes in slowing down in the presence of nature and minimalism, so that we have space; space to breathe, to think, to create and disconnect.

Networking lunch – included in the ticket price.

About Kerry Roy

Solo female ‘glamptrepreneur’ Kerry Roy founded her first multi award-winning glamping site in the UK, Camp Katur, in 2012. She has since diversified into many different areas, including festivals, weddings and wellness retreats – whilst establishing a second successful award-winning glamping retreat, Cerchio Del Desiderio in Italy in 2019.

cerchiodeldesiderio.com

About Mareile Paley

Mareile Paley is an entrepreneur and retreat host with over 15 years’ experience developing and leading successful wellness retreats internationally. She is the founder of Life in Movement, a well-established retreat and education brand known for its highly successful Pilates teacher training retreats, attracting a global community of practitioners and professionals.

Now based in Portugal, Mareile is the founder of CALM Portugal, an upcoming, first-of-its-kind regenerative wellness retreat hotel focused on Pilates, located 30 minutes south of Lisbon. Currently in development, CALM is conceived as a purpose-built eco-hospitality destination integrating movement, nature, and thoughtful design with regenerative tourism principles, prioritising local partnerships, ecological responsibility, and long-term community value.

www.lifeinmovement.co

About Lídia Isabel Nicolau

Lídia is the Sales Manager at Art of Travel and Expeditions by Twelve. She is a luxury hotelier with 12 years of experience, a tourism business developer, a sustainable tourism advocate and a travel lover, especially solo travel. She has been working with high-end travel consortiums as The Leading Hotels of The World, Virtuoso and Serandipians.

expeditionsbytwelve.com

Born in the UK, raised in France, trained as an engineer in Spain, and building businesses in Portugal: Ronnie’s path has always been shaped by an ambitious global mindset and a passion for sustainable outdoor living.

As the Founder & CEO of AMA – Amazing Modular Architecture, a construtech consortium pioneering sustainable modular solutions for the tourism and events sectors – Ronnie is redefining how spaces are imagined and brought to life, making construction smarter, safer, cleaner and radically more efficient.

Proven marketing lessons from the UK & USA glamping markets… and how European operators can thrive amid global uncertainty.

“How do I stay visible, booked, and profitable when the world around travel feels uncertain?”

“How can my business weather fluctuating demand without defaulting to discounting or price-led marketing?”

In this practical, insight-rich session, Sarah Riley shares proven lessons from the UK and USA – two of the most mature and competitive glamping markets globally. Operators in these regions have already navigated:

• Economic downturns
• Regional oversupply
• Experience-driven and increasingly educated guests
• Rapid shifts from cash to digital and app-based engagement

This session reframes marketing as a strategic system designed for business stability, not short-term tactics. The emphasis is on building brands that can adapt to whatever global travel trends deliver next.

Attendees will learn:

• What truly drives visibility and bookings when guests are hesitant
• How successful glamping brands stand out without discounting
• Where to focus time, budget and partnerships for maximum return
• How AI can be used to strengthen guest attraction and direct bookings
• How to align product types with the right messaging to protect margins
• How to create a marketing approach that supports long-term resilience

If you want stronger demand, protected profits and a business built to cope with unpredictable global travel trends, this session will provide the confidence and clarity to move forward using what has been proven to work in this industry.

About Sarah

Sarah Riley is Co-Conference Director of the Glamping Show Americas, CEO of a specialist marketing studio working with glamping businesses across the UK, Europe and the USA, and host of leading podcasts for the unique accommodation sector.

She brings rare cross-market knowledge, revealing how the world’s most successful glamping businesses are:

• Driving direct bookings
• Protecting margins
• Using technology and AI
• Building commercially resilient brands

Included in the ticket price.

About Giovanni Fabio

Giovanni Fabio is responsible for the EU, ME & African market as Business Developer at Eco Structures. With 8 years’ experience in the glamping sector, Giovanni was also been responsible for the Asia Pacific market for an European supplier for 7 years.

After living in Singapore for 20 years, he now lives in Spain.

About Eco Structures

Eco Structures quickly became a leading name in glamping and eco-friendly construction.

Over the past 13 years, it has specialised in creating manufacturing solutions for remote locations. Innovations include concrete-free eco anchors, galvanised steel for coastal regions and elevated structures that adapt to any terrain.

Today, it takes pride in designing and manufacturing for World Heritage Listed and Class A Reserves, ensuring its projects enhance and protect these exceptional areas.

Drinks reception after the conference closes. Included in the ticket price.