Providing WiFi for your leisure customers and business is no longer a luxury – it’s a necessity!
A recent survey of over a 1,000 UK holiday makers has revealed that 67% think that WiFi access is the most important factor when choosing accommodation, this ranked above location at 65% and a good bar at 26%.
As more and more people opt to spend their holidays camping in the UK, families are turning to their iPhones, iPads and other smartphones for entertainment and inspiration to make the most of the temperamental British weather, and to ensure they stay connected. Many people are now turning to Wi-Fi to check emails, do their homework and surf the internet in their leisure time and tiered data plans for cellular phones, should cause continued WiFi growth as WiFi in comparison offers a more cost effective choice.
Advances in technology have brought WiFi equipment costs down and made the deployment of WiFi far simpler than ever before. There has also been considerable Government support in the rollout of Superfast Fibre Optic, allowing businesses who previously had poor connections now able to offer high speed internet to its customers and staff.
Provision of WiFi for leisure sites
WiFi can be offered in most cases via either free or charged plans to guests. Public Internet access can be provided for key guest locations such as bars and clubhouses, reception and recreation areas and most importantly across all of the accommodation whether they are static caravans, mobile pitches or chalets.
Various commercial models are available to fit the needs of every business- from profit share pay-as-you-go options or fully managed WiFi networks. Typically the pay-as-you-go service allows the WiFi to be supplied & installed without cost; therefore no capital outlay is required. Alternatively, the site purchases the network outright and the system is managed, support & maintained by the provider, leaving the park to either provide free Internet access or resell Internet access to guests.
Custom landing pages
Businesses can benefit greatly from having their own landing page, which they can personalise with their company branding and prove an excellent way to market and advertise new offers and promotions to customers as well as a simple way to allow the user to log onto the internet using social media. Modern WiFi systems use the landing page to capture users details and display terms and conditions online bypassing the requirement to issue free paper tickets, take manual payments or even purchase access vouchers from vendors to re-sell.
Visit Camping Connect at this year’s Show and find out just how easy it is to get your Glamping site connected.
