Using a combination of industry knowledge and creativity, Kate helps independent landowners establish glamping sites that stand out from the crowd, which is becoming more important in the UK especially, as the industry develops. She also advises companies and corporate clients on diversification, and provides a contract consultancy service to related businesses.
Kate is the founder of design & build company, Morel & Co, which specialises in natural builds such as roundhouses, and bespoke treehouse, cabin and canvas structures. Kate wanted to offer her clients a seamless turn-key service, and the best way to do that was to create a collective of skills. Collaborating with the most experienced and talented people she knew, she brought together a hand-picked team of planning and financial consultants, designers and builders, which can support a project from field to first guests.
Kate gives presentations for tourism organisations, at trade events and conferences and has a regular column in International Glamping Business and Open Air Business magazines. She also runs glamping business start-up workshops, tailoring them for other organisations, tourism bodies and industry events.