Farm Stay UK is a membership based organisation made up of around 650 farm or rural based members. Farm Stay UK finances its entire operation through membership fees boosted, wherever possible, by income from sponsorship or advertising. Through its website and printed directory as well as through various marketing activities, it promotes farm and rural tourism in the UK. Farm Stay UK is also there to assist members to broaden their income base through diversification. Glamping has been highlighted as a large growth area for current and potential Farm Stay Members.